Thanks for the input gentlemen. Yesterday I ended up switching to a mk2 relay. It didn't work, so i ran some tests. Now I know now that there is definitely something wrong with the signal that I'm getting from the ECU.
Pin 12 of the ECU is supposed to be a negative switch. That is, it should complete the ground, thus completing the trigger circuit in the relay, which then sends power to the fuel pump. I measured the potential difference between a constant 12v source and this red/yel wire hich is connected to pin 12 of the ECU. What i found doesn't seem to make sense. I would think that the pot diff should read 0v with the key off, then full 12v for only two seconds with the key switched, and then a permanent 12v with the engine running. Instead, I got the following results with two different ECU's:
Passat Motronic ECU - Key Off = 11.8v, Key Switched = 11.8v
Jetta Motronic ECU - Key Off = 7.8v, Key Switched = 0.4v
At this point I'm thinking that my ECU isn't getting signals from certain sensors in the harness, which is preventing it from sending a signal to the FPR. Like Steve suggested, it may be the hall sender or the coil.
I've been spending less time on the car lately due partly to frustration and partly to school/work, but it's so close and I hate npot being able to drive it, haha. I rolled it out of the garage this weekend: